Howden design and manufacture air and gas handing equipment for industries including power generation, petrochemical, mining and cement production. As part of the team at Crombie, I work on a broad range of marketing collateral for the Group, communicating with its business units worldwide and ensuring visual standards are maintained.
Key projects in recent years included a major update to Howden's marketing material after a brand re-positioning exercise, which extended to their product and industry literature, exhibition displays, advertising, infographics, and much more.
To ensure associates were fully-engaged with the re-positioned brand and able to use it in their day-to-day processes, I developed a range of internal communication tools including a comprehensive suite of document templates in Microsoft Office and accompanying instructional training videos. I also designed an award for Howden’s recognition scheme, Howden High-5, given to associates making an outstanding contribution to living Howden’s values.
Work produced at Crombie Anderson.
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Content and images © Rhona Cruickshank 2016. Must not be reproduced or copied without permission.