Letts has been synonymous with diaries since the beginning of the nineteenth century. Today, the company manufactures over 22 million diaries and is firmly established as the market leader supplying more than 40 per cent of branded diaries in the UK, exporting to over 75 countries around the world.
I created fashion-influenced cover designs for full year and academic products, which were produced on a mix of fabric soft cover and hard-cover spiral bound diaries. These were marketed both UK-wide and to international clients, as well as being available to buy online from Letts direct.
I also designed sales catalogues for retail and international markets over a number of years. This included the creation of all product imagery, which was generated with a mix of photography (for covers and product features) and digital generation (for diary spreads).
Work completed at One O’Clock Gun and Crombie Anderson.
ESPC Money Management
Hope & Social
Content and images © Rhona Cruickshank 2016. Must not be reproduced or copied without permission.